I was recently given a sample of Starbucks’ revolutionary new instant coffee, VIA, by an eager barista. I told him there was no way he could sell me on any instant coffee, but asked him for some information, anyway. I ended up going home with a sample, but didn’t have the guts to break it out until this morning.
Well (insert drum roll here), I like it!
To quote from the website,
And they’re actually right!
They also have some really cool gear to transport your extra VIA packets:
Could it be? An instant coffee that could revolutionize the world of instant gratification caffeine fixes?