No, I’m not done writing my papers, but I love the Locality series too much to let it drop during finals season. Besides, The Ruralist doesn’t need much introduction or explanation.
The Ruralist was envisioned by my friends Erin Roy and Erin Samuell (no, not every cool person in my area is my friend, but I’m proud to say many of them are). These two with-it and savvy local businesswomen are trend-spotters and with this website, they have become trend-setters.
They realized that there was a need for a curated collection of the best items from the best little stores across rural Ontario (and maybe someday the rest of Canada?), a sort of Etsy for unique finds and experiences you can’t get in the city. This site is for those urbanites who imagine the country as one big pile of cow dung and need the gems pointed out to them by someone in the know, someone who can view those gems through the lens of the personal touch and great design.
It’s for those “ruralistas” like myself and my friends, family, and readers who are from rural areas but refuse to associate with the image of cow-tipping, straw-chewing, “ain’t”-saying hicks. Sure, there are hicks, and we love them for the flavour they bring to our community, but we believe we have culture, too. We have style. We love quality. We are unique and proud of it.
The Ruralist website was soft-launched a week ago, as was their Facebook page, so you can be one of the lucky readers who knew about this project when…! Subscribe to the blog and “Like” the Facebook page to see the eye candy they are posting, and start to get proud of rural Ontario. If you’re not already on the bandwagon, that is.
In a few months, the Ruralist site will have a shop aspect to it so that you can click through and see all of the shops across Ontario that have been Ruralist approved, and connect directly to their websites. Meanwhile, there is a steady stream of great photography (Erin Samuell IS one of Canada’s best, after all), lovely design, and an inspiring collection of things to do, see, taste, and so much more.
Oh, and if you search the Ruralist for “Sarah”, you’ll see my face! 🙂 You might even see more of me as time goes by.
What are you waiting for? Rural Ontario is waiting.
PS: If you (or someone you know) are a rural Ontario business-person and you think you’ve got something the Ruralist editors would love, or you’re interested in purchasing a micro-site in the upcoming Ruralist shopping section, send me a message telling me about your business and what you think the Ruralist editors would love about it. If I agree with you (;)), I’ll pass your message on to Erin and Erin.