VIA… Deliciosa!

I was recently given a sample of Starbucks’ revolutionary new instant coffee, VIA, by an eager barista. I told him there was no way he could sell me on any instant coffee, but asked him for some information, anyway. I ended up going home with a sample, but didn’t have the guts to break it out until this morning.

Well (insert drum roll here), I like it!

To quote from the website,

And they’re actually right!

They also have some really cool gear to transport your extra VIA packets:

Could it be? An instant coffee that could revolutionize the world of instant gratification caffeine fixes?